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Just as the WNBA locks in its future with a major seven-year labor deal, WNBPA vice president Alysha Clark has broken down what the new CBA could really mean for college players and how it is bound to change the way they go about their careers.
During an appearance on the A Touch More podcast, Clark was asked whether the financial lucrativeness of the new CBA would influence student-athletes, who are more NIL-prone, to go pro earlier.
“I think we could see players… When they start to think about, ‘Oh, well, I have all this in my brands, and I’m not going to lose my brand deals if I go into the WNBA.’ So they can keep their brand deals and then go into the WNBA and be professional athletes” Clark said.
She continued, “That is going to hold a lot of weight when it comes to weighing the pros and cons. So I do think this is going to have an opportunity to inspire players to be like ‘I’m going to work as hard as I can now,’ because the goal is to get to the league as soon as possible.”
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