On the back of a special yellow livery run at Sao Paulo, Williams’ 2024 F1 car, the FW46 will continue to feature the championship-heritage yellow colour scheme at this weekend’s Las Vegas Grand Prix.
In partnership with Keeper, which is a cybersecurity software provider, the Grove-based outfit will debut a one-off engine cover livery at the Las Vegas Strip Circuit.
Williams will host its Racing Fan Zone at the New York-New York Hotel & Casino, where fans will have the opportunity to capture a 360-degree video with Keeper’s Spin Cam, to try their hand at F1 racing simulators, and see the Williams FW46 show car and Keeper-branded engine cover up close.
Williams Racing’s Commercial Director James Bower reflected on the value of this partnership with Keeper, saying: “Keeper Security joined our mission to return to the front of the grid earlier this year and since then our partnership has gone from strength to strength.
“This striking Las Vegas engine cover takeover will showcase our joint values of innovation and speed, which are vital to both cybersecurity and on-track performance.”
Darren Guccione, CEO and Co-founder of Keeper Security, also commented on the two organisations’ relationship: Formula 1 represents the pinnacle of speed and strategy.
“Our presence on the Williams Racing engine cover at the Las Vegas Grand Prix celebrates the team’s technical mastery and elevated design, and further showcases Keeper’s dedication to securing the team and our customers’ most sensitive digital assets.”
F1
