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Yellow Jersey X Active Training World (ATW)
Yellow Jersey Insurance is thrilled to announce a new partnership with ATW (Active Training World), the UK’s largest multi-sport event organiser. The collaboration between a cycle insurer and a run, bike and cycling event organiser brings valuable benefits to the participants in any ATW event.
As part of the partnership, Yellow Jersey branding will appear at all the ATW swim, bike and run events for the next 12 months. Participants in any ATW event will also get a discount on their Yellow Jersey bicycle or cycle travel insurance.
Ryan Georgiades, Managing Director of Yellow Jersey, said:
“Partnering with ATW is a fantastic opportunity to showcase Yellow Jersey to a committed community of athletes. We have long admired the amazing events ATW deliver which are welcoming and inclusive, so it is now a great pleasure to partner with them and support their athletes. As riders and participants ourselves, we designed a policy that meets the needs of people entering races for the first time as well as those who compete regularly and ATW are the perfect match.”
James Shipley, Managing Director of ATW, added:
“We are committed to delivering the best possible event to every participant, whether they’re an experienced athlete or a novice competitor. By collaborating with Yellow Jersey, who we know are committed to Swim Bike Run, we are offering our athletes the opportunity to benefit from discounts on a range of their insurance products.”
About Yellow Jersey
Founded by cyclists, Yellow Jersey is a leading UK bicycle insurance provider that addresses the diverse needs of cyclists. Over the past decade, Yellow Jersey has set the standard for short-term and annual bicycle policies, as well as travel insurance for cyclists travelling abroad.
About ATW
ATW Events is a leading endurance event organiser, delivering high-quality running, cycling, and multisport events across the UK. Known for its professionally managed events and strong community engagement, ATW Events is committed to creating unforgettable experiences for athletes of all levels.
